Membership Business Consultant
Luke Chamberlain built Roger Gracie Bristol from the ground up to over 1,000 members and one of the UK's most recognised coaching clubs. He now works with a small number of ambitious coaching-led membership business owners who are ready to build with the systems, structure and clarity required to scale with purpose.
"My belief has always been that if you are going to commit to something, you do it to become the best."
Who This Is For
What I have learned is that the gap between a good coaching business and a great one is not only about the quality of coaching. It is almost always about the infrastructure behind it. The founders I work with have built something real. What they do not yet have are the systems, the financial visibility and the team structure required to grow without it costing them everything else in their life.
You do not have a clear picture of your financial position and the metrics that tell you whether things are moving in the right direction.
You know members are leaving but you cannot confidently explain why or what to do about it.
You are still the centre of everything and stepping back feels like a risk you cannot afford to take.
A larger or a second site is the goal but you know the current operation is not ready to be replicated.
Credentials
Seventeen years in Brazilian jiu-jitsu. A club built from nothing to over a thousand members. A competition team at the top of the sport in the UK and Europe. These are not theoretical credentials — they are the lived foundation of everything I bring to the businesses I work with.
Ways To Work Together
I offer individual consulting services across every area of a coaching-led membership business, and a monthly advisory relationship for founders who want consistent support and accountability over time. All work is delivered remotely.
Individual Services
Nine individual services covering every area of a coaching membership business — from financial review and KPI frameworks to multi-site readiness assessment. Scoped and delivered following a free discovery call.
View services →Ongoing Relationship
A retained consulting relationship for founders ready to build with consistent support and accountability. Fortnightly video calls, dedicated communication channel, task allocation and target check-ins. Limited places available.
Apply for Advisory →Results
Working with Luke over six months fundamentally changed how I run my business. We went from one site to two, grew membership by 170 and added £42,000 in annual recurring revenue. The shift in how I think about retention alone — taking churn from 7% to 3% — has been worth more than anything else. Luke doesn't just tell you what to do. He holds you accountable to actually doing it.
Founder, Onward BJJ — Leeds & Bradford
Being inspired by what Luke had achieved at Roger Gracie Bristol, paired with his encouragement and belief in us, led us to take the step to open our own academy in Wiltshire. Luke's support helped us turn an ambition into a functioning business in three months. From structuring our pre-launch marketing and signing over 50 founding members before we opened the doors, to building our full beginners and advanced curriculums, compliance framework and KPI structure — we would not have launched with the confidence and foundation we did without him.
Founders, Forged Grappling — Wiltshire
If you would like to speak with a current or former client before booking a discovery call, mention it on the call and it can be arranged.
On request following discovery call
Ready to build with purpose
Thirty minutes. No obligation. At worst you will leave with a clearer picture of where your business is and what it needs. At best, it is the beginning of something that changes the trajectory of what you are building.
Book a Free Discovery Call