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Results & Case Studies

The work
speaks.

Every business I work with is different. The problems, the starting points, the ambitions. But the outcomes are consistent — more clarity, more structure, and measurable growth.

The Proof

Built on
experience.

Before working with any client I had already lived everything I now help others resolve. Roger Gracie Bristol is the original case study — a business built from the ground up through debt, hard lessons, and the eventual application of the right systems and disciplines. Everything I bring to the businesses I work with is proven, not theoretical.

Client case studies are added to this page as engagements are completed. What you will find below is an honest account of the situations my clients were in, the work we did together, and the outcomes that followed.

01

BJJ Club

Matt Waddington

Leeds & Bradford

"The insights gained from working together elevated my own leadership process and gave me invaluable skills that I have been able to carry forward into continued success."

The Situation

Matt came to Luke with a single site BJJ club in Leeds with ambitions to grow but no clear framework for doing so. Membership churn was running at 7% and revenue growth had plateaued. Matt knew the potential was there but needed structure, accountability and an outside perspective to unlock it.

What We Worked On

Over six months the engagement covered retention analysis and a full member communications overhaul, financial review and KPI framework, timetable optimisation, and a multi-site readiness assessment that provided the foundation for opening a second location in Bradford.

The Outcome

Total membership grew by 170. Annual recurring revenue increased by £42,000. Churn was reduced from 7% to 3%. Onward BJJ expanded from one site to two within the six month engagement period.

+170 New members
£42k ARR increase
7→3% Churn reduced
1→2 Sites
6 Months
02

No Gi BJJ Academy — Start Up

Jack & Harry Whitburn

Wiltshire

"We would not have launched with the confidence and foundation we did without him."

The Situation

Jack and Harry Whitburn came to Luke as competitive athletes already training within his athlete development programme. Inspired by what had been built at Roger Gracie Bristol and with ambitions to open their own No Gi BJJ academy in Wiltshire, they needed a structured plan to turn that ambition into a functioning business from a standing start.

What We Worked On

Over three months the engagement covered pre-launch marketing strategy and execution, founding member sign-up campaign, equipment procurement, compliance and legal responsibilities, KPI structure, and the full design of both beginner and advanced training curriculums aligned to the goals of the programme.

The Outcome

Forged Grappling launched with over 50 founding members signed up before the doors opened. A comprehensive beginners and advanced curriculum was produced and in place from day one, alongside a full compliance framework and KPI structure to manage and measure growth from launch.

50+ Founding members
2 Curriculums built
0→1 Business launched
3 Months
+

Further case studies are added as engagements are completed. Each one is specific, honest, and measurable. Check back as the body of work grows.

In Their Words

What founders
say.

"

Working with Luke over six months fundamentally changed how I run my business. We went from one site to two, grew membership by 170 and added £42,000 in annual recurring revenue. The shift in how I think about retention alone — taking churn from 7% to 3% — has been worth more than anything else. Luke doesn't just tell you what to do. He holds you accountable to actually doing it. The insights gained from working together elevated my own leadership process and gave me invaluable skills that I have been able to carry forward into continued success.

Matt Waddington

Founder, Owner & Head Coach — Onward BJJ Leeds & Bradford

"

We first met Luke through training in his athlete development programme as we are competitors ourselves. Being inspired by what he had achieved at Roger Gracie Bristol, paired with his encouragement and belief in us, led us to take the step to open our own academy in Wiltshire. Luke's support helped us turn an ambition into a functioning business in three months. From structuring our pre-launch marketing and signing over 50 founding members before we opened the doors, to building our full beginners and advanced curriculums, compliance framework and KPI structure — we would not have launched with the confidence and foundation we did without him.

Jack & Harry Whitburn

Founders, Forged Grappling — Wiltshire

"

If you would like to speak with a current or former client before booking a discovery call, mention it on the call and it can be arranged.

References available

On request following discovery call

Roger Gracie Bristol — the original case study

The Original Case Study

Roger Gracie
Bristol.

Before working with any client I had to prove the methodology worked on my own business. Roger Gracie Bristol is that proof. Built from a two-day-a-week passion project in a children's crèche, funded from personal savings, and grown through every mistake a coaching business founder can make — it is now one of the most recognised clubs in the UK.

The systems, frameworks, and disciplines I now bring to client businesses were developed and tested over seventeen years of real-world application. Not theory. Not a course. Work.

1,000+
Members
Across two sites in Bristol
17
Years Built
From the ground up
#1
In Bristol
Best in class recognition
UK & EU
Competition
Coles, Bendle & Barry

Work with me

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result to this page?

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